Now You See Me

Photobooth self-portraits from the first half of the 1900s, the early days of automated photography machines in America.

Moments of excitement and joy, pride and freedom, for women who discover effortless and affordable portrait photography without having to pose in front of an intimidating photographer or to book a time at a studio.

Intimate moments staring right into the lens, seeing yourself as others might see you, allowing others to see you as you see yourself or as you would like to be seen. A few minutes of magic, hiding behind the curtain, away from the sight of others.

These glossy black-and-white portraits of Lola, Barbara, Mabel, Pearl, Helen, Frances, Virginia and many other anonymous women whisper: “Now, you see me”.

Facing straight into the camera, they hold our gaze and dare us to respond. Looking elsewhere, they let mystery be.

Gelatin silver prints, USA

Photobooths democratized portraiture, they gave ordinary women the chance to define their own image, one coin at a time.